AIGC innovation club salon ｜guohai securities yao lei: AI reshaping the content production method of the media industry |aigc innovation society |analyst

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【netease technology reported on may 24] recently, the netease technology "" salon event was officially held, and the event was "aigcreshape content productivity as the theme, bringing together well-knownentrepreneurs、investors and securities. among them, the chief analyst brought a live sharing, with the theme " AIGC reshapemedia industryecology", the response was enthusiastic.

algorithm changes affect traffic acquisition AI expand the commercial space of content industry

in yao lei's view, first of all, AI the training method has undergone significant changes. exist AI 1.0 times, many special AI the system is trained by labeling data, and its underlying tasks are limited. this is like setting a person for the future to become a teacher or painter, and presetting it from the beginning. however, AI 2.0 the training methods of the times have undergone fundamental changes.

“now, we can let AI carry out a lot of data learning and cultivate its possessioncollege studentscognitive level ability. then, fine-tune it based on specific downstream tasks, just like nurturing a person first grows into a college student and then fine-tune it based on his future career goals. this change makes AI it has become a base connecting various industries, completely different from before. "yao lei analyzed.

taking two-dimensional and three-dimensional content as an example, AIGC its production capacity can be achieved in one-dimensional way, thus making content creation more quickly. at the same time, monetization methods and commercialization space have been improved, making the possibility of the development of the content industry broader.

yao lei emphasized that these changes not only caused a rapid response from the market, but also had an important impact on the development of the media industry. on the consumer side ( C end), AI the application of the secondary market has brought about shock effects AI the industry responded quickly, and the primary market was AI investments are also increasing. AI the application of the media industry has great growth potential.

yao lei also said that AI the rapid development in the media industry is also due to the iteration and innovation of technology. from AI painting to Copilot and Office the combination of these products and technologies continues to innovate, for AI the application provides strong support. especially AIGC the advancement of technology has made content creation easier and is no longer limited to professional fields. anyone can create wonderful content through simple tools and methods.

“AI algorithms and applications in the media industry have undergone tremendous changes since 2018 GPT-1 so far GPT-4 model, AI commercial applications are gradually implemented. this algorithm changes have had an impact on traditional content production and traffic acquisition, and will generate about 200 billion yuan of commercial space in china. "yao lei further shared his insights on algorithms and application levels.

she believes that the future will bevideothe increase in media forms, AI tools may replace traditional employment models, while also bringing new opportunities for exploration and innovation. however, we are still in the exploration stage. AI there is still some way to go for a large-scale outbreak of applications, and many companies are actively researching and exploring AI application of technology in the media industry.

AI empower the game industry chain to create realistic gaming experience

as an entertainment form and interactive media, games belong to the branch of the media industry. yao lei pointed out that as a content form, games have the characteristics of the highest practicality and complexity requirements, so in the past, people believed that AI it's hard to change the gaming industry. however, with the development and innovation of technology, AI applications in the gaming field are gradually showing great potential.

“the game industry chain involves multiple links from r&d, operation to distribution, and AI its related technologies can play a role in these links. exist AI 1.0 in the era, many companies have used it AI carry out marketing activities such as smart advertising delivery strategies, AI2.0 times, by AI the generated materials can improve efficiency and effectiveness. also, AI it also plays an important role in game production and operation, such as generating game art materials, sound effects, dubbing, etc., to improve the efficiency of material generation and reduce costs. "yao lei pointed out AI the role of the entire game industry chain.

yao lei mentioned, AI it also showed great potential in game operation strategies. from AlphaGo start, AI training in the game has made a series of breakthroughs, making AI being able to play roles such as disconnected hosting in the game greatly improves players' experience in competitive games. AI the efficiency of training is also constantly improving, and we can train mature ones faster AI， make it more realistic in the game.

she also emphasized in the sharing, AI the application also provides new possibilities for innovative gaming fields. for example, offline games such as script killing have never been able to be online due to the high time cost. however, with the advancement of technology, AI it can make online games such as script killing possible, greatly improving the playability and convenience of the game. although games are the most demanding area of ​​content form, AI it is difficult to change the game industry, but with the continuous development and innovation of technology, AI the application potential in games is gradually emerging. pass AI application and application in the game industry chain AI with the improvement of the gaming experience, the gaming industry will usher in new development opportunities.

yao lei believes that AI the continuous evolution of technology, AI it is reshaping the creative methods and content production methods of the media industry. with the further development of technology, AI will be innews、film, television, games and other fields are playing an increasingly important role. the media industry will AI with the promotion of this, we will usher in new development opportunities and bring richer and more personalized content experience to audiences and users.

yuan jianxin'sfinancelife 2025-01-03 20:30:59

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related tags: yao lei、 aigc innovation society、 media industry、 guohai securities、 ai、 analyst、

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